Evaluation-What kind of media institution might distribute your media product and why?

Dimension Films' is an American company who have distributed over 120 films. We thought they'd be a good company to link our project with (The Trap) as many of these films have been in the horror genre such as 'The Mist' and 'Venom'. As the company is so big it would seem they would blanket advertise the media as this is what they've done with previous films such as 'Piranha'. With that film they showed short cuts on social networking sites and places such as Youtube.This helped to attract a bigger audience rather than posters. Our target audience are most likely to go onto these sites on a daily bases. Many people aren’t going to want to see a small budget, badly made scary film as it just wont work, where as if its flooding the media and made to look like it's a must see, it would attract more people. This is why we thought a bigger company would be better than an independent one.

Some of our case studies including 'Scream' was a big influence as our opening is very similar. Along with 'Halloween'. Although the names automatically give away what genre it is, within the first few minutes of watching if you were unaware of the title you wouldn’t guess its a horror. This is why i think Dimension Films would want to distribute our film opening :).